12.12.2008

What the Buck, YouTube?

In an attempt to regain my appreciation, New York Times on-line has presented itself with another article, this time, once again, complimenting YouTube. This article outlines the potential benefits, us 'nobody's' can receive from making a fool of ourselves online on a daily basis.

We meet (if we hadn't already) Michael Buckley, who actually found so much success with his YouTube 'show' that he had to quit his 'real' job in order to focus solely on creating his YouTube cast.




He actually got his start on a small, part-time television show on the East Coast, where fans found his celebrity rants and parody's so entertaining they began posting his bits on YouTube. His popularity continued to build until he was one of the most searched phrases on YouTube. He is now earning over $100,000 a year from YouTube advertisers.

How does it work? So if I make a fool of myself and post it on YouTube, I'll start making nauseating amounts of money? I wish.
First, you must build the fan base. Buckley said this took him over a year to accomplish. Once YouTube takes notice to the massive amount of fan hits, advertisers will take notice too. Advertisers then pay YouTube to display their products on the same page as Buckley's videos, and in return Buckley is compensated.

Now, he is not just handed this money. YouTube has a partnership program, with thousands of members that have applied and qualified to become members. On average only about 3% receive any substantial amount of compensation for their contributions.

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